The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Sourcing means proactively searching for and qualifying candidates for a position, rather than relying on incoming resumes and applications to find candidates. His reasoning? What Does Sourcing Candidates Mean?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% The report is generated using a few of the algorithms from their paid analytics platform. Paid plans then start from €129/month. Simply Measured.

Analytics 90

Analytics Tools Best Practices Tagging 90

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% The report is generated using a few of the algorithms from their paid analytics platform. Paid plans then start from €129/month. Simply Measured.

Analytics 81

Analytics Tools Best Practices Tagging 81

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. What were once standalone websites and online chat services; are now advertising spaces and business opportunities. Facebook is currently the most used social media networking website in the world, with 1.5

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

SEPTEMBER 29, 2014

Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). So glad you brought that up.

Personalization 28

Personalization Marketing Qualified Leads Lead Ranking Mobile Marketing 28

NuSpark Consulting

JANUARY 3, 2015

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Content Marketing. Search Marketing. Happy New Year! Get to it! .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100