SmartBug Media

MARCH 19, 2020

Make sure that you’re using video to its fullest potential and your content helps move your prospects through the marketing funnel. Keep in mind that this kind of gate is best suited for mid-funnel video content. Think of your content trail leading a prospect to your product demo video. Use Gates and CTAs in Your Videos.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Kapost

JULY 8, 2016

Everyday, we’re supporting a lengthy sales cycle, creating internal alignment, planning our content marketing , and working to understand the intricacies of often complex industries. With a short sales cycle, B2C can quickly gather invaluable learnings about consumer behavior. ” Yeah, no.

Top of Funnel 79

Top of Funnel Creativity B2B Marketing Paid Search Agency 79

SnapApp

AUGUST 1, 2017

Not to be confused with lead generation, demand generation initiates the first step in the customer relationship – wherever in the funnel the prospective customer may be. . Demand generation then coaxes prospects down the funnel. . Lead generation is how a brand turns this awareness into conversions and sales. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74