2013 Demand DemandBase Marketo 
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. This is exactly why I founded Engagio and later decided to merge forces with Demandbase. The nature of B2B deals are long and complex.
chiefmartech
OCTOBER 29, 2017
Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. There was definitely a swelling of new martech firms starting around 2013. But I suppose we could.
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