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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Let us know in the comments.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Maximum pay-per-1,000 Impressions (CPM) bid , where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Deciding on the best maximum bid can be tricky.

Linkedin 101