2013 Content Forecasting Marketing Automation Services 
Customer Experience Matrix
FEBRUARY 6, 2013
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. I’ll get to the 2013 estimate in a bit.
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
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ANNUITAS
JANUARY 6, 2015
Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Don’t Treat All Content The Same-. Not all Demand Generation content is created as equal.
Crimson Marketing
OCTOBER 9, 2013
“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.
Crimson Marketing
OCTOBER 8, 2013
“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.
Hubspot
OCTOBER 8, 2014
In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales. So before cutting into your product margins or service costs, consider smaller coupons and discounts.
Content Marketing Institute
DECEMBER 11, 2018
I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.
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