ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Marketing technology is a strategic concern.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Funnelholic

NOVEMBER 4, 2015

The Expand stage involves maximizing your reach within the list of target companies and influencers identified during the previous stage. Here’s an analogy: let’s say that a healthcare company is actively targeting enterprise employers in the San Francisco area. Hey, that’s my company! Expansion in action.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

NetLine

JANUARY 23, 2020

As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. For example, we pioneered a program back in 2013 called Autism at Work.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Some companies are shifting their plans to send personal emails from a salesperson, instead of HTML emails from marketing.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

chiefmartech

OCTOBER 29, 2017

That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. But what about those 142 companies from that slide in 2010? How have they fared? were consolidated. (If

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Whatever you do or produce, do it consistently (just like a media company).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62