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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Structure the campaign based on your goals.

PPC 87
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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Structure the campaign based on your goals.

PPC 60
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article thumbnail

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Structure the campaign based on your goals.

PPC 60
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The Most Important Changes to Google AdWords in 2013

Hubspot

I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013! I''m assuming you don''t want to make it your job.

Adwords 28