Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

QuanticMind

NOVEMBER 16, 2016

“CMOs now spend approximately 15% to 20% of their budget on technology.” ” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. Every individual marketing channel is its own constantly-changing ecosystem with its own rules of engagement! In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JULY 24, 2013

in 2012, according to research published by eMarketer. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. 1) Lack of Warm Leads for Sales.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Webbiquity

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. B2B Social Media Marketing Stats and Facts. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. B2B Social Media Marketing Stats and Facts. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100