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Who Should Nurture B2B Leads with Social Media?

NuSpark Consulting

Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. They at least need to understand the basic workings of the platform, how their marketing staff use it, and how people communicate on it before dictating social policy.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1.

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7 Ways Digital Marketing Grows Your B2B Business

The Lead Agency

In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. However, 14% of B2B businesses fail due to poor marketing.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Even with the benefits of content marketing, it''s doesn''t come without challenges (if it were that easy, then it probably wouldn''t be as effective).

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Old School: Work With Great Designers to Create Your Ads and Logo. Marketers and consumers alike recognized the importance of a distinctive logo (if you’re skeptical, read about the uproar Gap created when they altered their logo). Two challenges emerged from this dynamic between marketers and designers.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. But you might also want web development or design services. Make a list, and find an agency who’ll put together a SaaS marketing strategy based on your needs. Will they work within your budget for SaaS marketing?