Perspective on the B2B Demand Generation Benchmark Survey Report
KoMarketing Associates
JANUARY 25, 2013
In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. We were surprised to see the significance in telemarketing and cold calling. Most Used Channels.
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