KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. We were surprised to see the significance in telemarketing and cold calling.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

Nearly half of the B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. 17 Compelling And Highly Usable B2B Marketing Statistics by Modern B2B Blogs. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100