ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. And what are the top barriers to marketing technology success?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Engagio

JANUARY 25, 2024

Linkedin Sales Navigator + Demandbase C. My journey began with a single dollar and an interview, leading me to develop the ‘Story Selling’ framework. Now, at Demandbase, I am a former SDR turned AE who’s obsessed with creative prospecting and passionate about personal development. appeared first on Demandbase.

DemandBase 62

DemandBase Cold Calling Marketing Analytics Tools Content 62

SnapApp

DECEMBER 14, 2016

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62