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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology clearly needs to be managed by marketers.

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Expanding the New Frontier of Account Based Marketing

Funnelholic

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. With this kind of IP-based tracking in place, you can do more than target individual leads — you can open the door to entire accounts. Editor’s note: This post is an excerpt from The #FlipMyFunnel eBook from Terminus.

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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

A CMS that is relevant for marketers will help you capture leads from your website, serve relevant content, and help you track when leads visit your site on an ongoing basis. If you loved the Marketo Marketing Nation Summit 2013, expect even more of your visit this year. Don’t forget the schwag!

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Which 2024 Content House Member Are You Most Like?

Engagio

Linkedin Sales Navigator + Demandbase C. My journey began with a single dollar and an interview, leading me to develop the ‘Story Selling’ framework. Now, at Demandbase, I am a former SDR turned AE who’s obsessed with creative prospecting and passionate about personal development. appeared first on Demandbase.

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Marketer Showcase: Nick Robinson of SAP North America

NetLine

From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. We are the leading figure in the conversation about diversity and inclusion. For example, we pioneered a program back in 2013 called Autism at Work.

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The Future of B2B is Changing. Are You Ready?

Engagio

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. B2B organizations are realizing it makes no sense for Marketing to focus on leads while Sales focuses on Accounts.