How Marketers are Making the Most of Account-Based Marketing [Interview]
KoMarketing Associates
FEBRUARY 1, 2018
A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.
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