KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Do you see more marketers shifting toward ABM?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology clearly needs to be managed by marketers.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Funnelholic

NOVEMBER 4, 2015

In the B2B game, we often hear an analogy about how marketing is like going fishing. This is particularly important for modern B2B marketers given these two facts: 1) The length of the sales cycle is growing longer. This study also revealed that 33% of B2B decision-making units contain up to 10 people, and more 50% contain up to five.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. But as we will see, this model is looking increasingly outdated in the face of modern B2B buying. sources in their research.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

JANUARY 25, 2024

We had a ton of fun talking to the amazing sales creators who came to Tampa (you can read about some of their Super Bowl and B2B sales and marketing predictions here ). Linkedin Sales Navigator + Demandbase C. During my day-to-day, I help B2B marketers and salespeople achieve their Account-Based Experience (ABX) goals.

DemandBase 62

DemandBase Cold Calling Marketing Analytics Tools Content 62

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing. For example, we pioneered a program back in 2013 called Autism at Work. The team at Demandbase.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62