Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. But as we will see, this model is looking increasingly outdated in the face of modern B2B buying. sources in their research.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing. For example, we pioneered a program back in 2013 called Autism at Work. The team at Demandbase.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Closed loop attribution and reporting. B2B buyers are people too, just like you. Jay Perkins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62