Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. Again, no reader of this blog will disagree.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

OCTOBER 30, 2014

and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution. connects to any system with an open API, which includes most major software-as-a-service products. Vendor staff does some basic mapping for each client, which usually takes a couple of hours at most.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

ClickZ

JUNE 25, 2020

30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality. Modern DAM solutions are pivotal to the martech stack for streamlined processes and gains in efficiency.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Target customers. Product overview.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. There’s a widespread need for new SaaS ideas and solutions to fill existing and emerging gaps in B2B service provision.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Customer Experience Matrix

AUGUST 18, 2018

They’re packaged software; they ingest and retain detailed data from all sources; they combine this data into a complete view of each customer; they update this view over time; and they expose the view to other systems. Reality: CDPs use modern technologies, such as NoSQL databases and API connectors. Myth: CDPs are for marketing only.

Enterprise Management 191

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 191