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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. It’s a powerful way to establish credibility.

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A Lattizen Year in Review – Top Content

Lattice

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. This column was originally published on Oct. Social Analytics Workshop: Measuring the ROI of Social Media. February 18-21, 2013.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” Image credit: i-SCOOP.

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How to Make a BuzzFeed Quiz: Everything You Need to Know!

Outgrow

These questions and categories are important to help you understand how to make a BuzzFeed quiz more customized. Avant-Garde Analytics. And, that’s what Outgrow’s Analytics tab is for. It helps you review the detailed analytics for each quiz. You can customize the SEO title, meta description, and see the Google preview.

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