The ROI Guy

MARCH 1, 2016

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. So how do you end up in the Winner’s Circle? - And its not just your direct sales reps that have the issue.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. Sources: Gartner Says Worldwide IT Spending to Decline 5.5% Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. Usually it’s double the price in San Francisco. James McDermott: Sure. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. Usually it’s double the price in San Francisco. James McDermott: Sure. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. Usually it’s double the price in San Francisco. James McDermott: Sure. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

MARCH 18, 2021

Amazon buy them for $40 million, you make $3 million. People didn’t have that in 2013. The pricing seemed very fair.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. We work with Forrester and Gartner and entities like that. How do you make?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52