Remove a-b long-tail
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. But I’m not just another marketing consultant. Need proof?

Tactics 75
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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. How will your business keep up? Well here's the good news. Here are 12 New Year's resolutions that will help you to really amp up your marketing.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin. What Is Paid Search Marketing?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

1) A/B Testing. Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? heck, even marketing acronyms. 4) B2B (Business-to-Business).

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Nearly half of the previous martech landscape was venture-funded, launching in the 2013-2017 martech funding heyday. tl;dr There are three trends that are changing the nature of martech. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.). .” “Is it expanding or consolidating ?”