Customer Experience Matrix
JUNE 11, 2015
It grew out of the pain that co-founder Robert Wahbe felt which running marketing for Microsoft’s Server and Tools Division, where he found no good tools to help sales people and channel partners find the right materials when they needed them. When Highspot was founded in 2012, it focused on better content discovery for sales people.
Customer Experience Matrix
JANUARY 22, 2014
nurture campaigns), and share leads with a CRM system like Salesforce.com. Leadsberry is among the oldest of these systems, launched in July 2012. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”.
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Customer Experience Matrix
MARCH 13, 2014
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users.
Customer Experience Matrix
OCTOBER 15, 2013
The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen.
ViewPoint
MAY 30, 2012
While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.
ViewPoint
MAY 10, 2012
He comments, “Salesforce.com is a good example. It’s a very impressive tool.” So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” It’s going to be interesting to see what they do with this venerable tool to advance it.”
ViewPoint
MAY 10, 2012
He comments, “Salesforce.com is a good example. It’s a very impressive tool.” So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” It’s going to be interesting to see what they do with this venerable tool to advance it.”
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