2012 Product Salesforce.com Vendors 
Customer Experience Matrix
JUNE 11, 2015
When Highspot was founded in 2012, it focused on better content discovery for sales people. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. But the firm soon learned that this wasn’t enough.
Customer Experience Matrix
AUGUST 23, 2012
These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. This doesn’t mean that every client actually connects them to CRM system.
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Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)
Customer Experience Matrix
MARCH 13, 2014
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The three products overlapped significantly, especially in campaign management, and it took Teradata a while to sort things out.
Customer Experience Matrix
OCTOBER 15, 2013
The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.
Adobe Experience Cloud Blog
JULY 15, 2011
Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. Friday: Who’s Who in Social Media: 10 Vendors in 60 Minutes. Mobile Marketing: Stay Engaged Wherever You Are. Wednesday, August 31, 5:00 p.m. – 6:00 p.m. Friday, September 2, 8:30 a.m. – 9:30 a.m.
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