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Where to begin with privacy: Friday’s daily brief

Martech

According to the Real Story Group’s Sarah Brown, the increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

” The five main action items in the report: Do-Not-Track: Includes browser vendors that have developed tools to allow consumers to limit data collected on them. Mobile: Urges companies to work toward improved privacy protections and to development meaningful disclosures. The FTC is holding a workshop in D.C.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Jordie van Rijn , Email Marketing Consultant and Founder of Email Vendor Selection , discovered this for himself during subject line testing: “Do people want to get a promise of their own results? ?And

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