Remove 2012 Remove PPC Remove PR Remove SEM
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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Book Review: Marketing in the Round

Webbiquity

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. That will be our top focus for next year.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. That will be our top focus for next year.

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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

Along with the usual suspects of topics (keyword research, link building, rank tracking, and so on), SEMrush also has courses on social media fundamentals, reporting and project management, and PPC. Search Engine Journal is another reliable source for the latest news in SEO, SEM, and social media. DistilledU. Search Engine Journal.

Resources 101
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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 5 SEO and SEM Statistics. 72% of PR agencies are now offering SEO services. billion on mobile ads in 2013–more than double the amount spent in 2012. But only 14% trust advertisements. ( #Socialnomics 2014 ).

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Convergence: Merging Disciplines Between PR and Marketing by InNetwork. The PR Strategies SEOs Haven’t Learned by Siege Media. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy.