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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

I started in SEO in 2012, right around the time of Penguin, and so I did a lot of cleanup of so many spammy links. Maybe like 99% of all of their backlinks are follow, which are the ones that pass PageRank. These kind of low-quality sites tend to have like the same template. But huge disclaimer — seven possible red flags.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Google’s Link schemes documentation tells you everything you need to know, but here’s a quick snapshot: Don’t buy or sell links that pass PageRank. Don’t place guest posts on unrelated or irrelevant blogs and sites. ” Avoid unnatural link creation: Text ads that pass PageRank. Hidden links.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

To embrace them to their fullest: Don’t be afraid to link out: “Many business blogs get so carried away with minimizing PageRank leakage that they end up stifling their blog’s narrative potential,&# says Rohin Guha, a community manager at online marketing firm Blue Phoenix Media. We ‘Heart’ It!

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

There’s no reason not to do this (and it happens automatically for most template-based CMS’s like WordPress). This may seem like a simple feature, but it’s one that’s commonly neglected and much more important than most people realize, because of the way PageRank ‘flows’ throughout a site.