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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. And you can show demos.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. And you can show demos. It’s a very impressive tool.”

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9 Reasons to Make a Software Purchase in December

Adobe Experience Cloud Blog

by Jason Miller Are you looking for a new software solution to meet your team’s needs, but you’ve had it on the back burner all year? If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. Crush your 2012 goals. Let’s make a deal!

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

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Building a Tech Stack to Empower Efficient Growth

LeanData

Today, there’s a SaaS tool to support darn near everything, and revenue teams have spent the past few years expanding their tech stacks with overlapping investments. A revenue technology stack is a set of software solutions that revenue teams — typically Sales, Marketing and Customer Success — use to optimize their performance.