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44 Important Marketing Productivity Statistics

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AUGUST 9, 2018

ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). billion worldwide in 2019, up from $2 billion in 2012 ( source ). More than 40% of participants said they thought they had already adopted AI-driven marketing ( source ).

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MAY 23, 2023

It does seem that collecting consent (without dark patterns) to bucket visitors into A/B tests, and then ensuring that they are consistently served the same variation, for consistency in reports and to prevent data pollution, is indeed becoming more and more difficult. Big data: The management revolution. References Blank, S.

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44 Important Marketing Productivity Statistics

Full Stack Experimentation: A Comprehensive Guide

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