Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. Syed was convinced that there was a market for a particular kind of marketing technology: exit-intent popups. Zealous for performance.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. The core of Launchpad is its list selection interface. Users can send test emails and include seed names.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Scoop.it

OCTOBER 5, 2021

Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. That’s why in this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021. As a content marketer, there’s no reason why you shouldn’t join the list. Right Inbox.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Apollo

JUNE 6, 2019

As you build your go-to- market strategy, it’s imperative to have an organized, centralized repository of all of your work. Gather all of the information around messaging, customer profiling and research and customer success documentation, enlisting the support of your marketing, sales and customer success teams. Case studies.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Hubspot

OCTOBER 5, 2012

And these insights are invaluable for maximizing your marketing team's spend. Let's review some of the oft-missed opportunities that marketers have to learn more about their buyer personas. After all, it's to your advantage as a marketer to communicate in the way your leads and customers prefer! Assess Technical Savvy.

Buyer Personas 28

Buyer Personas Enterprise Management Work Management Marketing Automation Services 28