ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com. continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 30, 2012

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. So far as I know, HubSpot is the only marketing automation system using HBase.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Apollo

JUNE 6, 2019

As you build your go-to- market strategy, it’s imperative to have an organized, centralized repository of all of your work. Gather all of the information around messaging, customer profiling and research and customer success documentation, enlisting the support of your marketing, sales and customer success teams. Case studies.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. We’re all after the Holy Grail of online marketing: sales-ready leads. Don't have one handy? That's cool.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Hubspot

OCTOBER 5, 2012

The buyer persona defines what your potential customer values, wants, fears, and objects to when they shop for your product. And these insights are invaluable for maximizing your marketing team's spend. After all, it's to your advantage as a marketer to communicate in the way your leads and customers prefer!

Buyer Personas 28

Buyer Personas Enterprise Management Work Management Marketing Automation Services 28