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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

A tool like SocialPilot becomes a necessity rather than a mere option if you are someone managing multiple Facebook accounts. The exports feature lets you download or share the social analytics report directly from the tool with multiple email ids. Why Is the CTR an Important Facebook Metric? Yes, you heard that right!

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4 Reaons Display Digital Advertising is (still) Effective

Digilant

Cost per click (CPC). click-through rate (CTR). The average Display CTR has grown by 40% from 2012 to 2018, while mobile has increased by nearly 91%. Display advertising is a powerful tool and when used in conjunction with other marketing efforts, it will boost your brand’s overall marketing effectiveness.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. Why should you follow him? Elliot’s Twitter posts are interesting to follow.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

In-Market Targeting for Search is apparently the next logical step for audience targeting after RLSA, Customer Match and Similar Audiences, and it the next tool to help advertisers ensure they display the right message to the right customer at the right time. The Mad Scientists of Paid Search.

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Is it Worth Boosting Facebook Posts: When and How to Do it?

SocialPilot

You can also make use of a Facebook ad tool for better management of your Facebook ads. In 2012, Facebook’s Ad Manager was still in its early stages, and most business owners found it complicated to use. New Content Posting: Facebook Boost Post is a great tool for promoting new content. Why did Facebook introduce Boost Posts?