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Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video.

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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012). However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

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Internet Radio - Its Time Arrived Several Years Ago!

ViewPoint

“Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices.”. Dan launched PowerViews in 2012 and has interviewed 35 guests (and counting) on his popular show. SLMA Radio - Since 2010.