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Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Adobe Experience Cloud Blog

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts. Yeah, it isn’t anything new… or is it?

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Lead nurture campaigns using thought leadership content is a key element here. Service Level Agreements are a best practice here. We would love to hear about it!

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The New Nonprofit: Better Communication, Bigger Donations

Adobe Experience Cloud Blog

There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief. What challenges have you faced?

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Marketing Automation 101 by Jon Miller, Marketo. #1 Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Here they are: 1. Marketing Automation'

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Marketing Automation 101 by Jon Miller, Marketo. #1 Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Here they are: 1. Marketing Automation'

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5 Marken, die Ihre digitale Transformation um ihre Kunden herum ausgerichtet haben

Adobe Experience Cloud Blog

Diese begann im November 2012, als „alle dachten, Amazon würde uns umbringen,“ frotzelte Joly. The post 5 Marken, die Ihre digitale Transformation um ihre Kunden herum ausgerichtet haben appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Das Erfolgsrezept von Best Buy.

Amazon 55
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Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Adobe Experience Cloud Blog

How often are you writing content with the thought of communicating the same way you would to a friend or co-worker? originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council. Most marketers draft messaging targeting B2B or B2C. So how can you optimize for mobile ?