Datorama Applies Machine Intelligence to Speed Marketing Analytics
Customer Experience Matrix
OCTOBER 14, 2016
So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. The system was introduced in 2012 and now has over 2,000 clients, including brands, agencies, and publishers. This isn't to say that Datorama lacks focus.
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