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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. We plan on having some analysis on this report in the coming weeks.

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B2B Marketers Need to Get on Board with Social Media… NOW!

Adobe Experience Cloud Blog

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. to online publications dedicated to the practice like BtoB Online can testify. There’s too much money being left on the table otherwise.

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B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Marketo/Modern B2B blogs. Craft attention-grabbing subject lines, make your point quickly, keep the call-to-action high in the message and try consulting Apple's Human Interface Guidelines for additional best practices BtoB Magazine.