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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What Are Some Effective Techniques For Building Links? What About Advertorials? What Are Some Effective Techniques For Building Links? Created: November 27, 2012. Advertorials (IMPORTANT). What are Advertorials? Created: April 11, 2012. October 9, 2012. Common B2B Link Building Questions.

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7 Great Social Media Advertising Campaigns

Bannerflow

Unpack the most effective social media campaigns and you’ll find targeted, engaging content tailored to a particular audience persona. These campaigns often involve several uploads or posts and deliver targeted advertorial content to your audience. In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter.

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The Ultimate Affiliates Guide to Native Advertising with Outbrain

Outbrain

The first native ads appeared in 2012, and since then, native advertising spend has exploded, overtaking display spend back in 2017. They are an effective way to overcome some of the obstacles faced by affiliate marketers – banner blindness, ad fatigue, and negative perceptions about aggressive advertising tactics.

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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

The membership high-water mark was in 2012, but it has receded since then. The organization is about to begin a research project to understand the chilling effect that indemnification clauses can have on investigative journalism done by independent writers.

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Blogger outreach is earned media PR, isn’t it?

Biznology

There are a lot of business class tickets and flights to corporate headquarters being offered, but none of these things (should) effect the quality and comprehensiveness of the copy, be it a review or announcement or just the editorial commentary. There is a lot of money going on. There is a lot of access.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. I asked a panel of successful young entrepreneurs how to ensure that your blogging efforts remain on point, effective and primed for success. Always Be Adding Value Absolutely don’t create a advertorial time drain.

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Should You Pay for Content Distribution?

Hubspot

Remember social media marketing before 2012? Sponsored content is similar to what used to be known as “advertorials”—but even less salesy. It’ll achieve the same effect. So, is there another alternative to paying for exposure? And does paying for distribution rob your content of its authenticity? Let’s jump in and take a look.