Customer Experience Matrix
JUNE 5, 2012
Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. In a word, no.
Customer Experience Matrix
SEPTEMBER 28, 2011
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. Many marketing service providers manage Alterian systems for their clients.
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Customer Experience Matrix
MARCH 13, 2014
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.
Customer Experience Matrix
APRIL 26, 2016
Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products. That was what had been rumored.
ClickZ
NOVEMBER 6, 2019
Sales enablement platform Seismic has acquired Percolate , a marketing campaign orchestration and content management platform. Percolate’s technology falls between a “content marketing platform” and a “marketing resource management tool.” Percolate was founded in 2011.
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.
ClearVoice
AUGUST 31, 2020
However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element. An example of humanized corporate marketing.
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