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Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

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Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape

Adobe Experience Cloud Blog

Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. Therefore, there was a massive benefit to investing in a suite of solutions, all created by a single vendor. Market Size.