2011 List Brokers Purchase Segmentation 
Biznology
FEBRUARY 13, 2015
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. We ordered another list and are checking it now with crossed fingers.
Industrial Marketing Today
SEPTEMBER 1, 2011
E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. These people have not given you explicit permission to receive your marketing e-mails regardless of what the list broker may say.
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