102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity
JANUARY 2, 2013
79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. B2B Lead Blog ). Marketing Charts ).
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