2011, Lead Generation, Marketing Automation and PointClear

Who gets your vote as history’s top twenty women? And the winners are…

ViewPoint

FEBRUARY 21, 2011

There is a great opportunity to acknowledge her commitment by nominating her right now for recognition as one of the 20 women to watch in sales lead management in 2011. A search is on to find the most influential and inspiring women who are at the forefront developing and applying best-practice processes in sales lead management.

PointClear

PointClear PR Lead Management Work Management

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. I’d like to make a comment on the role of technology in our marketing analytics process. Data tracking, aggregation and measurement.

Lead Generation

Lead Generation Sales Leads Sales Qualified Leads Analytics

B2B Marketing Zone

Who gets your vote as history’s top twenty women? And the winners are…

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

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