The Science of Email Marketing « The Effective Marketer
The Effective Marketer
FEBRUARY 10, 2011
I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. Test them, see if they work, then be the judge.
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