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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. Market Segmentation And here is worth pausing for a moment. Like Be the first to like this post.

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An Interview of Steve Gershik of 28Marketing

ANNUITAS

Happy 2011! He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? First of all, stop doing the same old thing.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift. Content can be much more cost-effective than outbound efforts like trade shows and advertising. Top-Level Takeaways.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. United States License.

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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures. Like Be the first to like this post.