ANNUITAS
JANUARY 10, 2011
Happy 2011! He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers?
ViewPoint
MARCH 6, 2012
David Meerman Scott, author of The New Rules of Marketing & PR. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Brian Halligan, CEO and Founder of HubSpot.
Ambal's Amusings
DECEMBER 14, 2011
Manticore Technology, Marketo, Eloqua, to name a few). The premier content marketing event was in January 2011, and was more closely focused on presenting the “what” and the “why” of content marketing, versus the “how to” of the upcoming Retreat.
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