Teradata Sells Its Marketing Applications Business for $90 Million
Customer Experience Matrix
APRIL 26, 2016
Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products. That was what had been rumored.
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