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The New Marketing Accountability

Marketing Insider Group

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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The 4 Cs of Social Media

Marketing Insider Group

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. Many college kids do not use Twitter or LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

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How to Nurture The Great Unknown Leads

Marketing Insider Group

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Make sure you cover each buying stage. Share your thoughts, post a comment.

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How To Align Marketing With Sales

Marketing Insider Group

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"