The New Marketing Accountability
Marketing Insider Group
OCTOBER 5, 2010
Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Augmented Reality For B2B Marketing in 2011?" I bet most marketers fail this simple test by getting 0 or 1 of those answers right.
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