Remove 2011 Remove DemandBase Remove Google Remove netFactor
article thumbnail

The 5 Top Media for Cold Prospecting

ViewPoint

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

B to B 120