Chris Koch

JANUARY 28, 2011

Co-branding the individual and the company. It’s a kind of co-branding strategy: individual analyst, line of business, and company brand all have equal billing at the top of the blog. And that’s a really good thing for Owyang’s new company, Altimeter Group. Owyang’s traffic dwarfs that of the company.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

DECEMBER 28, 2010

Companies have a long and pointless history of resisting new forms of communication. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

JULY 29, 2011

It is a textbook example of what we at ITSMA call pragmatic thought leadership: it takes a current issue of concern to the company’s target audience and evaluates what may happen in the near term without any mention of company methodologies or offerings. Companies without a human face will suffer. That’s the height of arrogance.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100