2011, Cold Calling and DemandBase

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2011

Cold Calling

DemandBase

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

MARCH 13, 2011

&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Management

15 B2B case studies show how content marketing drives ROI

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

Case Studies

Case Studies Case Study Studies Enterprise Management

B2B Marketing Zone

Turning Web Site Visitors into Paying Customers

15 B2B case studies show how content marketing drives ROI

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