2011 B2B Thought Leadership Cold Calling DemandBase 
Online Marketing Institute
MARCH 13, 2011
&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.
Biznology
FEBRUARY 23, 2015
Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. Like this post?
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