Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. The best way to do that is to define and measure specific customer behaviors.

Social Media 140

Social Media ROI Media Correlation 140

MLT Creative

NOVEMBER 16, 2010

If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Let me break it down for you.

Social Media 40

Social Media Allocation ROI B to B 40

Hubspot

APRIL 2, 2013

There is common debate about whether marketers should use sales revenue or gross profit (also called gross margin) as the structure for calculating their ROI. However, using sales revenue overstates our ROI since we are not taking into account our cost of goods sold (COGS). Total Sales and Marketing Cost Number of New Customers.

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

chiefmartech

APRIL 22, 2020

churn rate from one year to the next is pretty significant attrition to support that narrative. But the rate of new venture creation — or at least new venture discovery in our research — outpaced the forces of consolidation once again. If you were predicting consolidation, an 8.7% Forget shiny object syndrome.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Invest in IT architecture purpose-built for real-time processing and decision-making: distributed storage and processing, scalable analytical tools, and visual dashboards.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98